In a 2010 interview with MTV, Kanye West admitted in a rare moment of pseudo-modesty that “I do have a goal in this lifetime to be the greatest artist of all time, [but] that’s very difficult being that I can’t dance or sing”, and in his more vocally ambitious moments on MBDTF, the latter is made abundantly clear. How, then, do you go about proposing your place as the greatest indie-leaning rap megastar in the world? West’s own particular brand of superstar is miles away from the secret-freakshow stadium pop of his hero Michael Jackson. This new proposed superstar marries porn stars in Hell Of A Life, runs his mouth off about douchebags and scumbags in Runaway, and tells just about everyone to kiss his asshole. In fact, as he repeatedly proclaims in his wildly cathartic centre-piece, he’s a motherfuckin’ monster.
The list of guest stars is enough to sell this album alone, with the inclusion of mainstream big-hitters Rihanna, Jay-Z and Rick Ross, as well as a couple of inspired choices from across the board, including Nicki Minaj (Trinidadian no-bullshit brat rapper), Justin Vernon (Wisconsin cabin-folk staple) and John Legend (super-smooth sex-pest crooner). Each disparate guest star brings a fresh take to the Kanye West brand, never once sounding forced or out of place.The ensemble casts on Monster andSo Appalled show each artist off individually, but the message and ambition of the tracks are never lost.
Almost every track stands alone, but in All Of The Lights, West finally has his anthem. It sounds gigantic, and encapsulates his vision and purpose up to this point. The semi-dub-like chorus pops give way to a winding, off-beat groove for the verses, and the feeling of grandeur never lets up. As a single, it’s certainly catchy, with Rihanna’s club sing along chorus, but shows enough intelligence and dexterity to demonstrate just how good pop music can be.
The genius of this album is not in the performances (despite the all-star cast), nor is it in some great, sign-of-the-times lyrical statement. West’s saving grace, and his brilliance as a performer, is his unflinching dedication to his music.
West relies on a deep knowledge of sound and attitude, together with his own tortured musings on 21st century stardom, to deliver a statement so grand and decadent, yet ultimately insular and personal, that you can’t help but think this is the greatest record he could make. The attitude is not one of ego and self-promotion (much as he’d like you to think), rather it shows a tenacious self-belief, and a rejection of any suggestion of modesty, self-consciousness and self-sacrifice. Kanye West isn’t the messiah, but he is sure as hell trying his best.
“Have you lost your mind/Tell me when you think we’ve crossed the line/No more drugs for me/Pussy and religion is all I need/Grab my hand and baby we’ll live a hell of a life”
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